Bright and bold with a neon interactive veil-like façade, the W London’s commanding positioning on the most prominent corner of Leicester Square crowns it as one of London’s most visually striking hotels.

The hotel opened in 2011 and since then nothing quite like it has been built in London – the hotel embraces a minimalist futuristic look using curved glass panels to soften its imposing form whilst simultaneously reflecting the pulsating lights of Soho and the West End. Inside, the W London continues its bold, contemporary aesthetic with interiors designed to evoke the brand’s signature mix of ultra-contemporary detailing and playfulness. Each of the 192 guest rooms and suites features modern furnishings, smart technology through their DigiValet tablet system, generously sized W MixBar, disco ball and floor-to-ceiling windows, allowing you to soak in the atmosphere of Soho below, think of this as your own private party pad.

Head down to level one where you can mix and mingle over a playful brunch, dinner or afternoon tea in the W Lounge and enjoy an innovative cocktail at The Perception. Break a sweat at FIT, then recharge at AWAY Spa before premiering a blockbuster in their Screening Room and use the hotel’s Whatever/Whenever® service to take care of everything else.